JOB READINESS HUB
Built a learning and automation system for student career readiness.
Branding
Web design & development
Job Readiness Hub is a student-focused career readiness platform created by Future of Jobs expert Mr. Shyam Pandian. We built the website and learning ecosystem, implemented an automated journey from free resources to membership, and supported consistent content distribution to scale visibility and audience growth over a long-term partnership.
Industry
EdTech
Location
India | Dubai, UAE
System
Learning Journey System, Lead and Enquiry Engine
Service
Website Design, Development and CRO, LMS and Learning Platform Setup, Email Marketing Automation, Social Media Marketing
Website and Learning Platform Foundation
A unified platform was set up so students can discover resources, join, learn, and continue their journey through a structured system.
- Website built with CRO-led journey: Clear navigation and entry points for guides, sessions, and programs to reduce drop-offs.
- Learning platform setup: Courses, memberships, recorded content access, and completion structure were organized into a single learning ecosystem.
- Payments enabled for programs: Paid learning access was supported through integrated payment flow for smoother enrollment.
Social and Content Execution for Visibility
Alongside the platform system, we supported steady visibility through content marketing across key social channels.
- Social media marketing: Consistent communication around free guides, sessions, and masterclasses to build discovery and trust.
- YouTube channel growth support: Setup and ongoing execution helped scale the audience from an early stage to consistent reach.
- Short-form content rollout: Reels/Shorts execution supported higher engagement and repeat exposure across platforms.
Results after 3 months
11K+
YouTube Subscribers
2K+
Content Interactions
2.5M+
Total Reach:
ShakthiShri and the Lamppost Digital team have been instrumental in enhancing Job Readiness Hub’s digital presence. Their strategic approach, creativity, and dedication make them feel like an extension of our team. I appreciate their commitment and look forward to more milestones together!
Mr.Shyam Pandian
Founder, Job Readiness Hub
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