Project Overview
Client Name
Job Readiness Hub (JRH)
Industry
Edutech / Career Development
Project Type
Custom Platform Design, Development & Branding
Project Duration
30 Days
Challenges
The Challenge
JRH aimed to conduct seamless masterclasses, generate leads, and engage a wider audience through webinars. However, they lacked an integrated system for email marketing, ad campaigns, and webinar hosting, making their process inefficient and time-consuming.
Client’s Goal
To create a fully automated system that would streamline lead generation, expand audience reach, and conduct live and recorded webinars effortlessly.
Solutions
Our Approach
We developed a complete masterclass automation system tailored to JRH’s needs, focusing on lead generation, audience engagement, and seamless webinar hosting. The solution combined email marketing, ad campaigns on Meta and Google, and a reliable webinar platform.
Key Deliverables
- Email Marketing Automation: Implemented a targeted email marketing strategy to nurture leads, send reminders, and follow-ups for webinars, improving engagement and conversions.
- Meta & Google Ad Campaigns: Launched well-optimized ad campaigns to expand JRH’s reach, targeting a broader audience across social media and search platforms.
- Webinar Hosting Solution: Set up a robust system for live webinars, ensuring a smooth experience for both hosts and participants. We also optimized recorded masterclasses for future use.
- Masterclass Optimization: Leveraged recordings of live sessions to create on-demand masterclasses, extending the value of each webinar and increasing audience accessibility.
Execution
Process & Methodology
- Discovery & Strategy: Collaborated closely with JRH to understand their masterclass goals and target audience.
- System Integration: Integrated email marketing tools with webinar platforms and ad management systems, ensuring smooth communication and lead tracking.
- Campaign Management: Designed and executed Meta and Google ad campaigns with precise targeting and compelling creatives.
- Webinar Setup & Optimization: Implemented live webinar hosting with high-quality streaming, interactive features, and seamless recording capabilities for on-demand access.
Results & Impact
Outcome
- Lead Generation: Significant increase in lead capture through email marketing and ad campaigns.
- Audience Reach: JRH expanded its audience base through optimized Meta and Google ads.
- Webinar Efficiency: The automation system enabled smooth live sessions and maximized the reach of recorded masterclasses.
Client Testimonial
“Lamppost Digital’s automation system transformed our masterclass process. From email marketing to webinar hosting, everything now runs seamlessly, allowing us to focus on delivering valuable content to our audience.” – Shyam Pandian, Founder, JRH
Transform Your Masterclasses with Automation
Let Lamppost Digital help you streamline your webinars and maximize your audience reach.
