Project Overview
Client Name
O2H (Organic 2 Home)
Industry
Organic Food / FMCG
Project Type
Branding & Packaging Design
Project Duration
5 Days
Challenges
The Challenge
O2H, a brand specializing in organic Indian snacks like muruku, mixture, puttu mix, pickle, and thokku, had an offline presence but faced a major challenge—its existing product packaging was outdated and lacked visual appeal. The packaging did not reflect the brand’s organic and authentic values, and it was not catching the attention of customers on the shelves.
Client’s Goal
The client approached us to redesign their packaging in a way that effectively communicated their organic and healthy food ethos, making the products visually appealing and market-ready. They also wanted new marketing collaterals that aligned with the fresh packaging design.
Solutions
Our Approach
We took a comprehensive approach to redesign the brand’s packaging and marketing collaterals. In just 5 days, we created packaging that stood out in the market and highlighted the organic nature of the products while maintaining a traditional Indian feel. We used a combination of earthy colors and clean design elements to evoke the authenticity and purity of the ingredients.
Key Deliverables
- Product Packaging Design: Developed new, vibrant packaging that captured the essence of organic Indian snacks, making the products more visually appealing and memorable.
- Color Palette Selection: Chose a color scheme that resonated with the brand’s organic ethos, using earthy tones and natural textures to convey purity.
- Marketing Collaterals: Designed marketing materials, such as brochures, banners, and posters, to complement the new packaging design and reinforce the brand’s identity.
Execution
Process & Methodology
- Research & Analysis: We studied the market and the brand’s target audience to understand the best visual elements to use. We focused on highlighting the organic, traditional aspects of the snacks while making sure the packaging was modern and attractive.
- Packaging Design: Crafted packaging that emphasized the natural and wholesome ingredients used in each product. We ensured the design would be easy to recognize and memorable for consumers.
- Marketing Collaterals: Designed promotional materials to align with the new brand identity, ensuring consistency across all platforms and marketing efforts.
Results & Impact
Outcome
The newly designed packaging and marketing materials brought a fresh and modern look to O2H’s product line. The new design helped communicate the brand’s commitment to organic ingredients and improved its shelf appeal. The client was pleased with the quick turnaround and the impact the new design had on their brand perception.
Client Testimonial
“Lamppost Digital transformed our brand with their quick and effective approach. In just 5 days, they not only redesigned our packaging but also gave us a brand new identity that reflects our organic values. We’ve seen a positive change in how our products are perceived in the market, and we’re thrilled with the results.” – O2H Team
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